During her career as an international top model Emma developed a passion for skincare. Using products that worked was key in a job where healthy skin was a must. Back in Sweden she couldn’t find those effective and safe products that were easy to use and gave simple explanations of the role of various ingredients and what results to expect. Based on Emma’s great interest in skincare, the strong personal brand she built as a model and her friend Nora’s experience developing businesses the duo launched Emma S. skincare.
The two founders Emma S. Wiklund (right) and Nora Larssen (left).